Tips for Conducting a Scrum Interview

Scrum Interview in Journalism: What It Means in Media

In the fast-paced world of journalism, a scrum interview is a crucial method of engaging with public figures on the fly. Unlike formal sit-down interviews, a scrum interview occurs in a spontaneous, high-pressure setting where journalists gather around a subject – be it a politician, athlete, or celebrity – right after an event or during a transition between activities. Understanding how scrum interviews work can help journalists improve their efficiency and effectiveness in capturing breaking news.

The feature image of this article was taken in 2012, when the news of Calgary’s City Hall and the British Consulate in Calgary both displayed the Union Jack flag, symbolizing the United Kingdom’s presence and heritage in the city. I was working for OMNI Television at that time. It was one of those ‘feel good’ stories as journalists were not telling tragic situations and whatnot.

This is a typical scrum interview.

What Is a Scrum Interview in Media?

A scrum interview in journalism refers to a rapid-fire questioning session, typically occurring in an informal environment. Journalists crowd around the subject, often in hallways, locker rooms, or outside major events, to get quick comments or responses. The interviewee is usually on a tight schedule, so answers are often brief and direct.

These interviews are essential for journalists to gather immediate insights or reactions on breaking news, but they require skill in navigating the pressure of the moment.

Why Are Scrum Interviews Important in Journalism?

Scrum interviews provide immediate access to key individuals in real time. For journalists, it’s an opportunity to ask quick, pointed questions, especially when a subject is in transit. In political reporting, for instance, scrums often follow speeches or debates, while sports journalists use them to capture fresh reactions after games. The key to a successful scrum interview is the ability to ask relevant questions quickly and maintain composure amid the chaos.

Be Prepared – Have your questions ready before the scrum begins. Be quick with your queries to maximize your chances of getting a response.
Stay Calm Under Pressure – The fast-paced nature of scrums can be overwhelming. Focus on the most important question and remain composed.
Respect Boundaries – While it’s a spontaneous setting, always remain professional and courteous. Don’t crowd the interviewee or overwhelm them.
Be Brief – As the subject is typically in a rush, keep your questions concise and to the point.

Conclusion

Scrum interviews are a vital part of journalism, offering journalists the chance to capture spontaneous responses in high-pressure situations. Whether in politics, sports, or entertainment, scrums allow media professionals to report in real-time and provide the public with up-to-the-minute coverage. By preparing well and maintaining composure, journalists can make the most of these fleeting opportunities.